Wednesday, June 20, 2012

Concepting


Hey guys,

We're on the home stretch....For the next several classes, we're going to be using much of the class time as a lab for designing your concepts as well as working on technique and style. If you presented mood boards that expressed a spectrum such as a museum or art gallery, then you should do one concept for each mood board. If you presented mood boards with one that articulated or expressed the current brand and one that targeted the new brand, then you should base both your concepts on the future brand. Play with "volume." In the case museums, maybe one concept is more about the visitor and another is more about the museum and it's work - each with the "volume" turned up on and down on pictures, color, type, etc. You get the idea. Ask lots of questions over the next week.

2011 web techniques presentation

Below are the assignments for this week, required reading and templates. Go get em!

Remember. Pop quiz next Tuesday based on all the required readings to date..including this week.

Final Assignment #1:

Integrate and utilize all the materials (tools) you’ve developed over the course and develop 2 alternative homepage concepts that are on strategy, architecture and brand. As discussed, design your home pages for a 1024 x 786 screen resolution which means your PSD should be 990px X 768....With extended canvas, your PSD will end up being 1400 px X 1000 PX.

Final Assignement #2:

Pick one of your final home page designs and develop a simple 2 page style guide detailing typefaces, colors, links and other vital information for a smooth handoff.

Save both the your home page concepts as JPGS and style guide as PDF. These files should be uploaded to the class server/folder.

FOR CRITIQUE:

1. Web Pages - save as jpgs into your folder for projection
2. Wire Frame - Also save as jpg in your folder for projection
3. Style Guide - Save as PDF into your folder for possible projection

We will be reviewing all of the above deliverables for your final presentation.


If you're one of many that need more support in Photoshop, now is the time so ask questions, schedule time to meet with me or Yang and look at plenty of examples.



Here's some elements of the MeetTheStreet PSD that might be useful with regards to plucking elements, icons, etc. We'll talk more about this next week.

Required Reading:


Another top 5 Sites:

www.k10k.com
www.lessrain.de
www.iht.com
www.metadesign.com
www.ourcommon.com

8 comments:

  1. Dylan O'Dowd

    4 major steps in conducting an analysis?
    First is to define the process i.e building a plan for analysis, define set competitors etc. Second is to create a feature list. Third is to conduct analysis and stability test and last but not least you must create a report on all your findings.

    Ideal range:
    Around 5-12

    Reason for performing and analysis
    Just like the saying goes, To beat an enemy, you must be the enemy (Or however that goes) In other words you will then understand how the user thinks and feels.

    ReplyDelete
  2. Deborah Wong
    1)
    - Define the process (build a plan for analysis and define the competitive set)
    - Create a features list
    - Conduct analysis and testing (perform individual evaluation, conduct informal usability testing, etc.)
    - Create a final report of findings (create a features grid)

    2) 5-12

    3) To analyze the competition’s services and features from a user standpoint. The client and team can see what their online competition is offering and what is working or not working. Plus, the industry has most likely changed so the team needs a better feel of their client’s industry. This will then help establish redesign goals.

    ReplyDelete
  3. 1. What are the 4 major steps in conducting an analysis?

    Define the process (basic goals, deliverables, etc.)
    Create a features list
    Analysis and testing (individual and usability)
    Create a final report

    2. What is the ideal range of sites to analyze?

    5-12

    3. What is the ultimate reason for performing an analysis?

    To determine the overall use, usability, and and likeability of the website. Basically you want to gain a user perspective of the website and compare it to its competitors.

    Tanner Pendleton

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. 1. What are the 4 major steps in conducting an analysis?

    1) Define the process--come up with an approach for how to analyze other sites, determine competitive set and and split set into categories
    2) Create a features list--make a list of features all or most of the sites in the competitive set share
    3) Conduct analysis and usability testing--each team member should conduct an informal analysis on the sites in the competitive set; conduct informal usability testing
    4) Create a final report--should be straightforward and to-the-point, outlining the main findings and how those findings apply to the redesigned site's end goal

    2. What is the ideal range of sites to analyze?

    5-12 sites

    3. What is the ultimate reason for performing an analysis?

    To gain user perspective, which helps the designer understand what works and what doesn't, indicating what should and should not be included in the redesigned site.

    ReplyDelete
  6. 1.What are the 4 major steps in conducting an analysis?
    ・Define the process
    ・Ceate a feature list
    ・Conduct analysis and usability testing
    ・Create a final report and record observations



    2. What is the ideal range of sites to analyze?
    From 5 to 12


    3 The competitors provide and development what need or not need in industry.

    ReplyDelete
  7. 1. What are the 4 major steps in conducting an analysis?
    -Defining the process (build an analysis, define the competitive set, categorize your competitive set)
    -Creating a Features List
    -Conducting Analysis and Testing (individual evaluations, informal usability testing)
    -Creating a Final Report

    2. What is the ideal range of sites to analyze?
    5 to 12 sites

    3. What is the ultimate reason for performing an analysis?
    The ultimate reason for performing an analysis is to simulate the user experience within the category and therefore better redesign a website from the users point of view by seeing what competitors are doing, taking note of what is working and also realizing what is not working.

    Crispin Muzzy

    ReplyDelete
  8. Ryan C. Nolan
    AR 581 Summer I
    6/27/2012
    Quiz
    ==
    1. What are the 4 major steps in conducting an analysis?
    - Define the process.
    - Construct a list of features.
    - Analyze, test, and draw conclusions therein.
    - Prepare a report to demonstrate results/conclusions.

    2. What is the ideal range of sites to analyze?
    - At least five, hard limit at twelve. (Avoid overload/excess.)

    3. What is the ultimate reason for performing an analysis?
    - To familiarize one's self with the industry, competition, expectations of audiences, and to overall broaden one's understanding so that the project may be approached knowledgeably and practically.

    ReplyDelete